Every month, more than 140 million consumers search online for local businesses like yours – nearly 90% of them find what they are looking for using CityGrid® Media affiliated websites. bPUBLIC and CityGrid Media can help you get found by customers in your area, when they need you most.
Local SEO (LSEO) employs various tactics & strategies to rank your business at the top of the search results for your given city or region. For example, if you run a restaurant in the Dallas/Ft Worth area, you want searchers in this region to see you in their search results. These are the results we deliver!
Google AdWords Pay-Per-Click (PPC) delivers customers to your site from the sponsored links sections of search engines. But all that time building, monitoring, and adjusting AdWords PPC campaigns can be daunting. And are you sure PPC is getting you customers, not just traffic without results?
Facebook, Twitter, LinkedIn, Google+, Tumbr. This is just a small sampling of some of today’s hottest social networks. How well is your business doing at staying connected with your customers and potential customers using Social Media Marketing? Reach your customers where they are!
A Local Online Marketing System that WORKS.
Local Search Engine Optimization (LSEO) & Local Online Marketing
First, Local Search Engine Optimization (LSEO) focuses on various strategies to help your business rank for searches occurring, primarily, in two places: natural search engine results (where localized keywords, such as the searcher’s city or state, are used in order to filter the results regionally), as well as within map searches. The latter is often referred to as map optimization. These listings usually link to a profile page, which is provided by the search engine itself, such as Google Places. Second, Local Search Engine Marketing is usually a pay-for-performance or pay-for-listing model and includes directory marketing plans.
CityGrid, as well as Pay-Per-Click (PPC) marketing programs like Google AdWords, involve strategic bidding for keywords. This marketing strategy involves Pay-Per-Click Search Engine Marketing reaches keywords (that potential customers would likely use in order to find a business like yours). This helps determine whether your ad shows at the top of search engine results or if it is out-ranked by your competitors. The primary emphasis with Local Search Engine Marketing, as well as Local Search Engine Optimization (LSEO), is that they target customers within a particular geographic region.
The perfect candidate for local search engine marketing would typically be classified as either a small-to-mid sized organization with a goal of reaching a local audience of customers. The second trait usually marking a great local online marketing prospect is that its previous marketing efforts have primarily been off-line, by means of traditional “yellow pages” advertising, newspaper ads, coupon mailers, local radio and television spots, etc. However, in today’s environment, it is commonly understood that traditional media is becoming less and less effective while it remains as costly as ever. As online marketing technology evolves and continues to become more dominant, the local business owner needs help!
We’re Your Full-Service Online Ad Agency.
One of the great things about the Internet is that it has become the great equalizer for business. While there are still obvious advantages to being a large corporation with tons of money at your disposal, the advantage you have as a local business is not to be under estimated. Once upon a time, only the big players could afford to hire ad agencies, while small businesses were left making phone calls to their local newspaper’s ad department or a Yellow Pages publisher. However, the nature of the Internet has changed all that! Now, while big companies are doing their best to appear more “local” via the Internet, businesses like yours reap the advantage of meeting their customers face-to-face. A relationship with bPUBLIC is helping to make this possible. The momentum is swinging in the other direction… away from the big budget national advertising campaigns and toward the low-cost, budget friendly marketing strategies employed by bPUBLIC.
While you may not have known about terms such as “local search engine optimization (SEO)” and “Local Online Marketing” before now, it’s okay… because we know that fully understanding Internet Marketing can be a challenge. bPUBLIC wants to become your online ad agency, so that we can: Make YOUR Business EVERYONE’S Business!